The December Issue of The Savvy Book Marketer

If you have published a book you should subscribe to The Savvy Book Marketer Newsletter by Dana Lynn Smith- check out the Dec issue

The Savvy Book Marketer December, 2009
by Dana Lynn Smith

In This Issue :

Promote Your Book with Radio
Free Book Marketing Resources
Online Marketing VIP Club
How Will You Be Promoting Your Book in 2010?
Social Networking for Authors - Audio Program Now Available
Recent Posts on Book Marketing Maven Blog

Promote Your Book with Radio

Radio appearances are a good way to build your expert status and promote your book. Thousands of broadcast radio and online radio shows interview authors and experts, and you can even start your own show.

To find radio shows in your niche, try online searches such as these:

Radio talk show + keyword

Online radio show + keyword

It's a good idea to start with smaller shows and work your way up as you gain more experience. Online radio can be a great way to hone your interview skills before approaching broadcast stations. Many online radio shows are targeted to a very specific niche, but the audience may be relatively small.

Blog Talk Radio is the largest network of online radio shows. Enter your keywords into the search box on the upper right side of the screen to find shows that are a good fit for you.

For tips on starting your own show on Blog Talk Radio, see their tutorials and read BlogTalkRadio Offers Books Authors the Opportunity to Host Their Own Shows by Phyllils Zimbler Miller.

Here are several shows that regularly interview authors:

The Indepedent Author
Today's Author
Red River Writers Live
Web Talk Radio
Dresser After Dark

Several authors who have been very successful promoting their own books on the radio sell databases of broadcast radio talk shows. Check out these sources:

Gordon's Radio List includes 1,100 locally produced and nationally syndicated radio shows that interview guests.
Jo Sabah offers a how-to book, an audio program and a database. His book, How to Get on Radio Talk Shows All Across America Without Leaving Home, is also available on Amazon.com.
Alex Carroll offers a radio station database and training materials. For tips on getting booked on radio shows, see Five Tips for Writing a Strong Press Release by Marsha Friedman and Best Ways to Approach Radio and TV Talk Shows by Karen Melamed.

For advice on how to be a great radio guest, download the free ebook, 50 Tips to Becoming a Top Guest on Talk Radio, by Marsha Friedman and read Annie Jennings' Radio Interview Tips for Authors.

Don't forget to list your radio appearances on the Media page of your website. It gives you credibility and shows potential hosts what other shows you have appeared on.

Free Book Marketing Resources

Enjoy Ed Osworth's free ebook, Unstoppable Joy, and study how the author is promoting himself by giving his book away.

If you haven't already done so, be sure to download my new ebook, Top Book Marketing Tips, Volume 2. This 43-page page ebook is packed with practical advice to help you promote your book and yourself. Your 11 Best No-Cost to Low-Cost Marketing & Business Strategies for 2010 is a complimentary teleseminar with Ali Brown and Lorrie Morgan Ferrero on Wednesday, January 6, at 8:00 p.m. Eastern time. The call will be recorded, so sign up even if you're not available at that time.

Online Marketing VIP ClubOnline marketing expert Kathleen Gage is offering a "by invitation only" group coaching session to anyone who registers for her VIP Club. This offer expires at 4 p.m. PST on Wednesday, December 30, or when all the spots are filled.

In the private training session on Thursday, January 7, at 10 a.m. Pacific time you will learn:

One thing you must do that will assure successful product launches

Kathleen’s simple formula for developing your first information product, FAST!

How to make money even if you don’t have an opt-in subscriber list

How to know what your market wants and what they are willing to pay for

You will also be able to submit your most pressing questions before and during the session. All you have to do is join Kathleen Gage’s VIP Club and you will receive your invitation to learn from one of the most successful information product experts around. The call will be recorded and ONLY available to VIP members. Learn how to build a successful online business for under a dollar a day when you become a VIP Club Member.

How Will You Be Promoting Your Book in 2010?

Take a quick survey by December 31 and receive a copy of my special report, 10 Steps to Online Networking Success, and a chance to win one of my Savvy Book Marketer Guide books.

I'd love to find out what type of book promotions you have planned for the upcoming year and share the survey results with you so that you can see what others have planned. The Book Promotion Strategies Survey contains just seven questions and takes only a few minutes to complete.

Social Networking for Authors - Audio Program Now AvailableIf you missed my November 11 teleseminar on social networking for authors, hosted by book publicist Sandra Beckwith, now you can get the complete program on a downloadable audio file, along with the learning guide and bonus ebook. Learn how to plan your networking strategy and discover the best ways to use networking sites like Facebook, LinkedIn and Twitter to their full potential, with the Boost Your Book Sales with Social Networking audio program.

Recent Posts on Book Marketing Maven

Check out these recent posts on the Book Marketing Maven blog:
How to Sell Your Book to Libraries by Dana Lynn Smith

Getting Started with Video Marketing to Promote Your Book by MaAnna Stephenson

How to Make Your Tweets Appear on LinkedIn by Dana Lynn Smith

Build a Money Making Opt In Subscriber List with One Simple Idea by Kathleen Gage

Websites for Authors: Contact Information is Essential by Dana Lynn Smith

Use Social Follow to Attract Followers on Social Networks by Dana Lynn Smith

For more book marketing tips, subscribe to the Book Marketing Maven blog and you'll automatically receive each post by email or in your favorite feed reader.

Savvy Book Marketer Guides

For more in-depth information about promoting your book, see these Savvy Book Marketer Guides:

Selling Your Book to Libraries Successful Social Marketing Boost Your Book Sales with Social Networking audio program

Twitter Guide for Authors
Facebook Guide for Authors
Texas Book Marketing Handbook

About The Savvy Book Marketer Newsletter

If you're not already subscribing to this free monthly newsletter, use the subscription form on the upper left side of this page to sign up, so you don't miss an issue. As a subscriber, each month you'll receive an email with a link to the new issue. When you subscribe, you'll also receive a free copy of my ebook, Top Book Marketing Tips.

~Dana Lynn Smith, the Book Marketing Maven, develops book marketing plans for nonfiction books. For more book marketing tips, visit the Book Marketing Maven blog and check out The Savvy Book Marketer Guides.